from $19/moJoin waitlist ->
Competitive intelligence

Competitor monitoring,
automated.

Drop your site. Earlist tracks what your rivals do next, so you walk into every call already knowing their latest move.

14-day free trial
Signal Feed
Threat
Parano.ai launched — AI competitor monitoring for SMBs, built by Hygraph's ex-CEO/CTO. Credible founders entering your exact space.
launch · June 2026
Positioning
Spyglass doubled down on indie-hacker positioning, still human-in-the-loop with no agency features. The white-label agency gap stays open.
spyglass · this week
Feature
Visualping added AI Reports, moving from raw page-change alerts toward analysis. Cheap monitoring tools are climbing into your territory.
visualping · this week
Launch
HeadsUp launched on Product Hunt (Dru Riley of Trends.vc) — CI for solo founders. Downmarket demand is real, but the solo segment is crowding.
product hunt · this week
Market
A cluster of AI CI micro-tools appeared (Prowl, Glimpse, Adversa, Askpot) at $10-30/mo. Raw monitoring is commoditizing — the moat is the agency deliverable.
market scan · this month
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The real cost

You know you should watch them. You don't.

<5min
from a high-intent post to an alert in your inbox
8hrs
manual monitoring per client per month you quietly stop doing
1
missed move can cost your client a deal, and you the client
What Earlist watches

Five signals. One briefing.

Read by AI, written plain, sent under your name. Clients never see the word Earlist.

01 intent

About to switch

Someone posts that they want out. You see it while the thread is warm.

02 price

What moved

Semantic diff on pricing. Exactly what changed, and what it means.

03 review

The brutal ones

New reviews, the harsh ones surfaced, the pattern made obvious.

04 feature

They shipped

Changelogs and launches, diffed and explained before clients ask.

05 · marketing intel · growth and up

A full marketing breakdown of every competitor

Seven sections per competitor, generated and kept current. The deliverable an agency charges a client for.

messagingicppositioningcopy patternspricingchannelsweak spots
How it works

Up in ten minutes.

No API keys. No call. No analyst. Add competitors by URL, watching starts the same minute.

1

Add competitors

Drop in URLs. Earlist confirms what it detected.

starts immediately
2

Earlist watches

Every day, every signal. Intent fires in minutes.

slack alert in minutes
3

Monday lands

The briefing arrives, sorted by competitor, AI read on each.

clients think you have a team
Who it's for

Built for agencies. Not gated to them.

Primary fit

Small agencies

Two to fifteen people, multiple client accounts. One workspace per client, one white-label brief per client, zero manual work.

Also for

Founders

One product, a few competitors, no time. The intent and price signals that decide if you respond this week.

Also for

Freelancers

You advise on positioning. Earlist keeps the competitive read current, so the advice is specific. Bill it as the work.

Pricing

Lock your price forever.

Starter
Solo founders and freelancers
$19/mo
or $190/yr · 2 months free
  • 5 competitors
  • All 5 signal types
  • 24-hour monitoring
  • Weekly digest
  • Single user
Join waitlist ->
Most agencies pick this
Growth
Small agencies running client intel
$49/mo
or $490/yr · 2 months free
  • Everything in Starter
  • 15 competitors
  • Competitor marketing breakdown
  • Full signal history
  • Daily digest
  • PDF and markdown export
Join waitlist ->
Agency
White-label briefings, full roster
$99/mo
or $990/yr · 2 months free
  • Everything in Growth
  • Unlimited competitors
  • Workspace per client
  • White-label briefings
  • Multiple seats + viewer role
  • Scheduled briefings
Join waitlist ->

14-day free trial on every plan. No card to start · Cancel anytime · Annual billing saves two months.

FAQ

Real questions. Real answers.

Just another alert tool?
No. Earlist surfaces intent, people actively looking to switch, within minutes. Most tools show you a change days later. You need to know while the thread is warm.
My competitors are private. Trackable?
If they have a public GitHub, Product Hunt, X, or any public surface, yes. Complete ghosts, no. Earlist tracks what is public.
Do you auto-post to my clients?
No. The brief lands in your inbox. You decide what to send and when. Earlist just does the research.
I'm solo, not an agency. Overkill?
No. Start on Starter, same five signals scoped to one workspace. Agency features wait until you grow into them.
How fast is setup?
Minutes. Add competitors by URL and monitoring starts the same minute. No onboarding call, no API keys, no analyst to hire. Most competitive intelligence tools take weeks to deploy. Earlist takes one coffee.
Is my data safe?
Read-only on everything tracked. No competitor credentials stored. Cancel and your data is deleted. GDPR compliant.
Join the waitlist

Be the earlist to know.

Private beta. Join the list and you are first in when the next batch opens.

No card to join · Cancel anytime